The Brief: Same chocolate, new era.
Our Observation: Artisanal, small batch chocolates with attitude, crafted by Belgian Chocolatier, Wim Tas.
The Strategy: Long Live Our Belgian Attitude.
Creative Brief: Combining the heirloom of Belgian chocolate with the bite of something new.
The Solution: Portmanteau – The art of blending two words to coin a new one. Chocolate + Tas.
Our Attitude: Conceive mischievously and keep it sassy.
Agency of record: Jan. 2020 – current
Scope: Establish the strategy in which to position ChocolaTas for further success. This included: Brand architecture & brand model, visual language, tablet product packaging design, social playbook, photography & videography, and community management.