ChocolaTas

ChocolaTas

Agency of record: Jan. 2020 – current

Scope: Establish the strategy in which to position ChocolaTas for further success. This included: Brand architecture & brand model, visual language, tablet product packaging design, social playbook, photography & videography, and community management.

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time for a remix, branding work, revitalizing, old meets new, vancouver, abbotsford, granville island, partners & hawes, brand strategy, visual language, community management, social media, creative

The Brief: Same chocolate, new era.
Our Observation: Artisanal, small batch chocolates with attitude, crafted by Belgian Chocolatier, Wim Tas.
The Strategy: Long Live Our Belgian Attitude.
Creative Brief: Combining the heirloom of Belgian chocolate with the bite of something new.
The Solution: Portmanteau – The art of blending two words to coin a new one. Chocolate + Tas.
Our Attitude: Conceive mischievously and keep it sassy.

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