
The Brief: Same chocolate, new era.
Our Observation: Artisanal, small batch chocolates with attitude, crafted by Belgian Chocolatier, Wim Tas.
The Strategy: Long Live Our Belgian Attitude.
Creative Brief: Combining the heirloom of Belgian chocolate with the bite of something new.
The Solution: Portmanteau – The art of blending two words to coin a new one. Chocolate + Tas.
Our Attitude: Conceive mischievously and keep it sassy.










