The Opportunity: Reframe visitation not as tourism but as ceremony: visitors are invited to this sacred place, not to observe but to participate. A visit to the Nisga’a is a reciprocal exchange: it involves the giving and receiving of wealth, openness, respect and attention. This is about honoring guests while being an honoured guest. What each person brings to the ceremony is as important as what they take away.
Brand Essence: Sacred Awakening
To visit the Nisga’a is to experience a world apart: a vibrant and thriving culture, nurtured by the ocean, joined by the river, shaped by the valley. To visit is to connect with timeless stories of an ancient land and proud community stepping into the light. This is an invitation to a sacred place: to give and receive, to honor and be honored, to be both humbled and inspired. Get to know a modern people with fierce tradition. Come to listen, open and grow. Rest and revive your spirit, so that, like the Nisga’a, it may rise and take flight.
Scope: Web Strategy, Positioning Strategy, Creative Strategy, Identity Development, Web Design & Development, Photography