The Downtown Chilliwack project is a key asset of the City and destination Chilliwack. The brand identity platform aptly titled “The Urban Cousin” was purposefully created with strategic linkage to the Tourism Chilliwack brand making the whole greater than the sum of its parts. The work was awarded by Applied Arts for accolades in brand identity although our greatest compliment was when we caught wind a local was tattooing the new logo on his arm! #careerwin
Agency of record: 2019-current
Scope: Brand development that included: visual identity; logo, visual language. Marketing Communications that include Strategy, Campaign Development & Execution, Social engagement and content plan, community management, social content creation including photography and videography.