Northeast BC

Northeast BC

Scope: Visual Identity and Website

Northeast BC - Follow your instinct (picture of bear)

The Brief: Build a site to draw visitors to the region
Our Observation: Northeastern BC has five big iconic experiences anchored by abundant wildlife in one region
Strategy: Brand the experiences and package together as a draw to the region
Solution: Migrate North to the home of Northeastern BC’s Big 5
Our Attitude: Follow your instinct

NEBC Website homepage
Mockup of NEBC website - "The Big Five"
Trek Responsibly - NEBC pledge on website
Mockup of NEBC website: "Itineraries"
NEBC website section "Explore on your watch"
social post: Migrate North

social post: Northeast BC follow your instinct
Laptop mockup of website and iPhone mockup of Instagram feed