Partner: InMist Media House
Strategy: Leverage quiet market and industry “hold” and preempt competitors with first to market activity capturing captive audience
Creative Strategy: “Slowly but surely” as a pay off line against slow-moving continuous shots of Chilliwack’s safe outdoor sites. Re-enforce the call to action to cautiously and slowly emerge from our first lockdown as well as a positive call that we will slowly but surely return to good.
Recovery Campaign: Slowly but Surely
Covid Recovery Campaign: Slowly but Surely Spots (2020)
Client: Tourism Chilliwack
Scope: Creative Strategy, Creative Direction, Treatment, Copywriting, Agency Production