Southern Gulf Islands Tourism

Southern Gulf Islands Tourism

Scope:  Brand Strategy, Narrative, Brand Identity System, Visual Language, Website, Social Playbook, Photography

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Southern Gulf Islands Cover

The Brief: Build a cohesive regional brand that unites the island experiences while also celebrating the diversity of each island
Our Observation: The Southern Gulf Islands are the creative heart of British Columbia
Strategy: Use an art form to express the identity
Solution: Experience the Living Collage of the Southern Gulf Islands

"A rural idyll on the raw edge of the world" with image of the Southern Gulf Islands coast.
"Experience the Living Collage" - Lisa Wall from Saturna Island: Creatrix in Recovery
Five textures representing each island in the Southern Gulf Islands - Mayne (laid back), Saturna (rustic), Galiano (feisty), Pender (uptempo), and Salt Spring (the hopping "metropolis")
Collage of Galiano Island
"Each island has its own character" - Book Mockup of each Island name treatment
"Experience the Living Collage" - Matt Baker from Pender Island: Plumber
Collage of textures (pottery, nature, wood carvings, fawn) - "The true topography of life: We as locals relish the small details that are life. These textures are the hidden beauty that surround us all"
Collage Elements used in the visual language
"Experience the Living Collage" - Don & Shanti McDougall from Mayne Island: Farm Gate Store
Hat mockup with "Freedom to be" and bag mockup with Galiano Island Collage
Car wrap mockup with Southern Gulf Islands Collage
"Experience the Living Collage" - Elmark Andres from Galiano Island: Bodega Ridge
Southern Gulf Islands Instagram feed on iPhone mockup
"Experience the Living Collage" - Annika Siemsen from Salt Spring Island: Salty Pear
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