The Brief: Prince George is the gateway to Northern BC.
Our Observation: It’s not for everyone and that’s okay.
Strategy: Tie the region to the City and dare those brave enough to weather our North.
Creative Brief: Embrace Northern BC as the vast little Canada that it is.
Solution: A basecamp for adventure in the glowing heart of BC.
Our Attitude: Nothing PG about it
Tourism Prince George
Agency of record: 2019-current
Scope: Brand development program that included: stakeholder engagement, brand strategy, visual identity; logo, visual language, brand narrative, brand book, social content plan, photography and website design.